Working in a company that sells medical equipment to hospitals and clinics requires a strategic approach.
Sales teams must follow the rules of the healthcare industry, ensuring compliance with regulations and guidelines. Every decision made, from choosing which equipment to promote to making a move in the market, involves careful planning and skill.
Each day can feel like solving a puzzle, where the solution is finding the right balance between customer needs and company goals. Salespeople often rely on strategy to stay competitive, analyzing market trends and customer feedback to guess what will drive the next sale. They take turns working with different departments, like marketing and logistics, to ensure smooth operations.
Challenges arise when competitors enter the market or when hospitals are slow to make purchasing decisions. Teammates must work together, never giving up, to secure deals and maintain strong relationships with clients. It’s important to take part in these efforts, even when success feels uncertain.
While the work can be demanding, there’s also a sense of entertainment in the dynamic, ever-changing environment. The thrill of closing a deal, guessing the right strategy, and meeting goals can make each day exciting for those committed to the industry.
Author: Anna Laktionova, founder and CEO of the medical company Empiriсa